My Instagram: Dana Rieckelman -The Boston Globe

Dana Rieckelman

Dana Rieckelman dresses to impress, and wants others to be inspired to do the same, regardless of age. The proud owner of the Instagram @myfortysomethingstyle, Rieckelman, 45, of Marblehead, posts daily outfits in the hopes that her looks will inspire other women over 40 to take time for themselves and throw the rulebook for age-restrictive clothing out the window. She chatted with the Globe on what to wear, where to shop, and how to feel your best.

Q: Why did you turn to Instagram initially?

A: I’ve been on Instagram for a while and I follow a lot of people, but there was really nobody in my age group, so I was scratching my own need. And I also wanted to find other people that were looking for outfits as well, so it was a matter of filling a need.

Q: Why do you feel it’s important to share style specifically over the age of 40?

A: By the time you get to your 40s, you have maybe put yourself last on the list and you’re burned out from being a mom and working, and people forget to take care of themselves. So I’m hoping that maybe by posting a daily look, that people will get ideas from me and make looking their best and feeling their best a little bit easier.

Q: Where do you get your style inspirations from?

A: My favorite celebrity and blogger is Olivia Palermo. She is younger than me but I love her style. My grandmother was French and she was also very inspirational, so a lot of French women inspire me. There are also a few YouTubers that I adopt my style to.

Q: Are there any strict no’s for fashion over 40?

A: I don’t think so. I think what you need to know is what’s best for your body and your personal style and that’s what I’ve learned over the years — how to dress myself and what looks good on me and what doesn’t look good. I don’t follow any of those rules — no short skirts, no showing shoulders — it’s all just what I like to highlight. I definitely would not wear a short skirt with bare sleeves, I like to try to highlight one thing over another, but in terms of age appropriateness, I think all those rules are out the window.

Q: What is your favorite staple in your closet that you think all women should own?

A: I think, the obvious is a little black dress, that’s a go-to. For me, it’s a great handbag in a neutral color. In the spring and summer, I wear a beige or camel-colored bag and I think it can just change an outfit. Also, a great pair of jeans. I would invest the money because I live in my jeans.

Q: And what are your favorite places to find these things?

A: My go to is always Nordstrom, love that and love Nordstrom Rack. I love Banana Republic and Ann Taylor. For higher-end, I like Club Monaco and Bloomingdale’s, but those are for special events. My favorite thing is to find an expensive item on sale, that is my gold.

Q: What is your advice to women who want to try and revamp their own style?

A: Don’t feel guilty for carving out some time for yourself. We are all very busy, and the time that I used to surf the Web was late at night after my kids were asleep, and I would start a vision board with Pinterest, or you can go old-school and cut out pictures. And have a style inspiration. Find someone, famous or not, that you love and try to replicate that look. Know your style and try not to get too caught up in trends. Trends come and go, but if you build your own wardrobe based on what is good for you, getting dressed will be easy in the morning.

Sophie Cannon can be reached at Follow her on Twitter @the_grandCannon

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